Image via: hostec.com.au
When you think of Interior design, the most common word that comes to mind is expensive, yet the word homewares has the opposite effect and is seen as cheap.
Over the last few years, the two trends in Australia have shown dramatic change.
Interior design has stormed onto reality TV, blog posts, magazines and social media. The shifting demand from print media to digital has seen an abundance of free content in an industry fighting for viewer attention. What better way to gain followers than to give free advice in a field that’s always been seen as reserved for millionaire homes?
The availability of social media has allowed literally anyone with creativity to showcase their ideas to a huge audience that they would not have been able to reach if traditional print or TV were the only option; and has even given people the opportunity to kick-start their career in a field that is growing by the second!
Image via: freshhomedesign.net
Australia had a taste of professional interior designers on shows like “the block” which has led to an increase in online demand (Google search, social media etc.), followed by a growing number of people ready and willing to have their name/ideas/projects seen/heard/known. This demand has been met with an equal amount of supply in the form of blogs, articles, press releases and professional services.
Image via: https://www.bigcartel.com
As technology advances, Australia will become more accustomed to reading the latest design trends from their bed as they wake up, followed by ordering an item from their phone as they get the kids ready for school, to have the item delivered right to their door; ready for a weekend home make-over.
Kreo Home is one a revolutionary shopping site that allows seamless ordering of homewares from a huge range that also offers great customer service.
http://www.kreohome.com.au
Although the interior design content found online provides generic advice, personalised services have also become widely more available either face-to-face and virtually by using software such as Skype; and like most things where competition increases, prices go down, which is great for consumers and the general economy as it increases jobs and mounds the market into one that has affordability across all areas. Homewares, on the other hand have been bolstered by the growing interest in interior design. Props such as monochrome tea towels, cockatoo prints and soy candles have become widely available for purchase in stores, and online. What was once a one-aisle section in Kmart now fills up almost a quarter of their floor space! Consumers building, renovating or simply wanting to spruce-up their home based on interior design advice, can easily and affordably complete a make-over on a Sunday while sipping on their morning coffee. Websites such as Etsy and Big Cartel allow stay-at-home mums the chance to craft and sell hand-made homewares to the growing marketplace. Although overseas mass production satisfies the majority of customers, people are now given the opportunity of choice from a wide range of qualities, designs, and prices.
Image via: http://www.domain.com.au
Websites like Houzz and Pinterest offer a surplus of free resources, either from their in-house marketing team or external sources.
Meir’s interior design ambasador is Mia Lake, from Vic Lake Architects. Mia provides tailored services to home owners through to developments. Mia’s bio and profile can be found HERE
– Irma Bazerghi, Meir.
(Photo taken by Justin Braneki for Kreo Home)